There are many really nice neighborhoods in San Diego that are much more reasonably priced than the overpriced houses in La Jolla. We have several rich friends who live in La Jolla. Even if we could afford to live there we wouldn't. Terrible vehicular ingress and egress (I.E. hard to get in and out of the area), too much traffic and too many tourists. Blacks Beach is a rare gem, plus the surf is great too!